Top Story explores how Zoran Mamdani’s viral campaign, from his icy plunge into the northern Atlantic to his expansive grassroots campaigning is ushering in a new era of participatory politics. “TikTok presents a really powerful opportunity for political actors,” explains Emma Connolly, Political Scientist and Research Fellow in Politics & Digital Civic Education at University College London’s Digital Speech Lab. Social media’s blurring of entertainment and politics “can make politics resonate with people who perhaps aren’t so politically engaged.”
from www.france24.com
