A new advertisement from Denmark’s state broadcaster is drawing attention for its messaging about genetics and diversity, reigniting discussion about political themes in Western advertising.
The commercial, which promotes a science program titled “Evolution,” features an on-screen “expert” interrupting a white Danish couple as they flirt.
The expert explains that Denmark’s history of war introduced foreign DNA into the national gene pool, which he says “protected them from disease.”
He then compares their relationship to inbreeding because they are both white and suggests they seek partners with more “exotic” genetics.
The woman then smiles as if intrigued by the idea.
The series first aired in 2020 but is now being re-released with the same “inbreeding” advertisements in 2025.