The CEO of Cracker Barrel that decided to redesign the franchise for modern audiences has been fired. As the CEO, Missy Masino implemented a “modern audiences” change to Cracker Barrel that was soon cancelled after major pushback from the public. Now, she has been officially fired as CEO, replaced by David Deno.
Cracker Barrel has a new CEO– www.americanthinker.com
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EXCERPT:
Hooray! After trying to remediate Julie Masino, including lessening her responsibilities, Cracker Barrel has announced a new CEO. Interestingly, the outgoing Julie will retain an advisory role until only October 9, which is not long at all (often, CEOs who step down to “spend more time with family” consult for longer periods, perhaps even transitioning to the board).
As I type, the stock is marginally down, but that’s because the incoming CEO, David Deno, will clean house. The cracked company needs to be resealed. A deep, purifying purge could be disruptive for short-term traders, but mandatory to roll out the splendidly refurbished old Barrel.
Missy Masino missed the mark. Her Woke focus on logos and store decors undermined the traditional appeal and charm of Southern comfort foods. Ruining such an established, highly-valued brand is unforgivable in and of itself, even if the menu retained its gastronomical delights.
It did not! More like gastronomical frights, with service that slights.
In fact, the quality of food and service deteriorated while Julie obsessed about asserting her own unneeded and unwelcoming embellishments. Just look at this wannabee chicken and dumplings meal that degenerated into slop before hitting the table. Given a choice in side-by-side bowls, my old dog would probably have gone for his dry kibbles rather than that gunk — and he wasn’t a food snob.