NEW: ‘MS NOW’ to replace MSNBC under NBCUniversal rebranding

MSNBC will lose the peacock logo and be rebranded as “MS NOW” ahead of its spinoff from Comcast’s NBCUniversal, according to a report from the Wall Street Journal.

The details were shared with staff members by Mark Lazarus, who will run NBCUniversal’s new public company, Versant, as CEO. Lazarus addressed the rebrand as well as the logo change.

“As we all know, the peacock is synonymous with NBCUniversal, and it is a symbol they have decided to keep within the NBCU family,” he said. “This gives us the opportunity to chart our own path forward, create distinct brand identities, and establish an independent news organization following the spin.”